<em>Casual game-maker Popcap Games (famous for Plants vs. Zombies and Bejeweled) commissioned Information Services Group to perform a survey of people who play social games online. It found that<strong> the average social gamer is a 43-year-old woman</strong>, despite long-standing social stereotypes about people who play games.</em>
Every year in the game industry that I can remember (and its been a good number of years) the question comes up … <em>How do we design games that will appeal to women?</em>
Well, here’s a thought. Have a woman run game design. Of course, this isn’t a requirement (DUH!) … but the game industry really does need to be more inclusive. We need to bring in people with new perspectives.
In PlayScreen’s case, our “secret weapon” is our President and CTO, <a href=”http://http//www.playscreen.com/ps/index.php/content/index/201.html”>Sherri Cuono</a> … who just happens to be a 43-year-old-woman.
What a novel concept!
Sherri designed and produced Match 3D, BounceTrap, Mystic Jewels and she is leading the effort on some very innovative titles for Facebook and the iPhone.
I’ve been in the game business since we were shipping titles on cassette tapes but I always defer to the social game expert.
Amazing how effective that is.